Royal kingdom x lebron
Sr. Art Director
Agency | Robot
ECD | Amir Farhang
Creative Director | Chris James
ACD | Demi Pascoe, Jimi Henderson, Dominic Cooper
Sr. Art Director | Marina Choy, Freija Edlund
Executive Producer | Brett Fisher
Producer | Antonio Burnett
Brand | Angelina Singelton, Michael Reardon, Cady Langdon
Client | Royal Kingdom
Editorial | The Den
Color | Color Collective
Sound Mix | Field Day
Production | Caviar
Post Production | Parliament
Caviar
Director | Ramy Youssef
Sr Producer | Jenni Haberstock
EP | Tova Dann
HoP/Partner | Michael Sagol
The Den
Editor | Christjan Jordan
Editor | Katie Cali (Book 1)
Post Producer | Rachel Seitel
Producer | Sari Resnick
When Dream Games came to us to launch “Royal Kingdom,” the follow up to their hit mobile game, “Royal Match,” there was only one superhuman that could help us — the king, himself. So, we decided to deep dive into the world and extended lore of NBA LeTwitter. Which led us to give shine to all the internet detectives and haters that make hoops culture the meme capital of sports.
We continued the campaign by leaning into LeBron’s signature sports aesthetic, before flipping the script to show the world how the king’s been training to take over his Royal Kingdom.
We couldn’t conclude the campaign without the king coming clean about his Royal Kingdom training, bringing the ‘Born ain’t really reading’ conspiracy to an over-the-top close.