gatorade x shedeur sanders

Art Direction

Agency: Swift Agency
Client: Gatorade
Terrence Watson, Ty Miller | CW
Marina Choy | AD

Welcoming Shedeur Sanders to the Gatorade Fam. 19 years old. Jerry Rice Award winner. SWAC Champion. Gatorade’s first HBCU athlete sign.

Role as AD: Direct footage to create new, bite-size cut for social announcement. Video flow, information hierarchy and social platform limitations were all considered.