ART DIRECTOR

Gatorade x WNBA Championships

Candace Parker.

Two WNBA titles. Two-time WNBA MVP. Six-time WNBA All-Star. 2020’s Defensive Player of the Year. First WNBA player to win both ‘Rookie of the Year’ and ‘MVP’ in the same season (2008). How could we not celebrate her (and Chicago Sky) for their championship win in the 2021 WNBA season? Also, 2021 was the 25th anniversary of the WNBA. Gatorade has been a proud WNBA partner from the beginning.

Conception and process included options for both teams in championship, messaging that reflects Gatorade pillars, and lead/approval time (including legal) in mind.

gatorade x wnba championship

Art Direction

Agency: Swift Agency
Client: Gatorade
Danny Mota |
ACD
Marina Choy | AD
Ty Miller |
CW
Sarah Ver Hoeve | Design