gatorade Tiktok social squad
Art Direction / Design
Agency: Swift Agency
Client: Gatorade
Danny Mota | CD
Marina Choy | AD
Ian Goldizen | CW
Tomás Valladares | Producer
To better tap into culture and community, we created the Gatorade Social Squad: a special group of hand selected, individual, but multi-talented creators who express and embody Gatorade’s pillar characteristics.
Together we made a plethora of fun content for the public to watch and interact with, encouraging them to skill build, have fun and play sport(s). The videos below are just a few of our briefs come to life through these influencers. Click through to watch.
logo design
Designed the Social Squad ‘Tryouts’ Logo for all social platforms, marking our public search for amazing, creative athletes: fueled by Gatorade, on and off the field, on their journey of Greatness.