Valorant x cny 2026
Sr. Art Director
Agency | W+K 上海 (Wieden + Kennedy Shanghai)
ECD | Matt Meszaros
CD | Marcus Yuen, Jing
Art Director | Marina Choy
Copywriter | Trane
Producer | Iris
Brand | Priscilla, Johnny
Strategist | Ruby
Client | Riot Games
Talent |
康康 饰 天赋怪 / ZmjjKK as BORN DIFF
HangHang 饰 慢半拍 / HangHang as LOADING
JioJio 饰 背锅侠 / JioJio as GGMB
聪明羊羊 饰 雷达姐 / CongmingYangYang as OWL
盛宇D-SHINE饰 单挑王 / D-SHINE as SOLO KING
No One Fights Like Family
This Chinese New Year (CNY), we celebrated Year of the Horse in the realest Chinese way, through a music video about family tensions. No but for real, we brought attention to all the blessings (and tensions) that come with family time during lunar new year.
What starts as a build up of tension between friends and family and how to spend your time, turns into an understanding and realization of how much love you have for the ones you keep close.
No one pushes your buttons, irks you, irritates you, but loves you like family. No one has your back like family, but also— your literal (digital) back. Friends on your six, squad in your ear; with family like that, you’ll always navigate the digital playing field with love.
没有哪个家庭会像家人那样打架。
No one fights like family.
Happy Chinese New Year — Gong Hay Fat Choy!